A sales call is a high-stakes performance. Your rep is on the spot, and the prospect has a dozen reasons to say 'no'—one of the most common being, 'We're already looking at your competitor.' How your rep handles that moment can be the difference between a closed deal and a lost opportunity.
This is where competitive intelligence becomes a sales team's unfair advantage. Traditional battlecards are static documents—PDFs that are often outdated by the time they're distributed. What if, instead, your team had access to an AI-powered battlecard that provided talking points based on a competitor's activities from last week?
Imagine a rep getting an alert that a prospect's current provider just had a service outage mentioned in the news. The rep can now tailor their outreach with an empathetic and timely message. Or, consider a prospect who mentions a competitor's 'new' feature that was just launched. With an automated battlecard, your rep can instantly counter with, 'That's an interesting feature. We've found that customers in your industry actually get more value from [Your Differentiator], because it solves the deeper problem of [Customer Pain Point], which that feature doesn't address.'
This isn't just about data; it's about a strategic shift in how sales teams operate. By empowering them with real-time, actionable intel, you're giving them confidence. They can anticipate objections, reframe the conversation around your unique strengths, and speak with an authority that builds trust. They stop selling a product and start selling a superior solution, armed with the knowledge they need to consistently win.