The Watchtower
Insights and strategies on competitive intelligence, market analysis, and building your unfair advantage.
The CEO's Guide to Navigating a Crowded Market
In a saturated market, standing still is falling behind. Discover how top CEOs use competitive intelligence to not just survive, but to create and dominate their niche.
Read MoreStop Building in the Dark: How CI-Driven Roadmaps Win
Product Managers are often forced to make roadmap decisions with incomplete data. Learn how continuous competitive intelligence can illuminate the path to building products that truly resonate.
The Unfair Advantage: Turning Competitor Intel into Closed Deals
For a sales team, knowing your enemy is half the battle. This post explores how real-time alerts and AI-powered battlecards can become a sales director's secret weapon.
The Signal and the Noise: What to Actually Track
You could track a million different competitor signals. So which ones actually matter? A framework for focusing your CI efforts on what drives strategic value.
The Empty Chair: Whose Intel is Missing From Your Meeting?
In every strategic meeting, there's an empty chair at the table: your competitor's. How to bring their 'voice' into the room to make smarter, more resilient decisions.
Beyond the Feature List: Competing on Brand in a Sea of Sameness
When every competitor has a similar feature set, how do you stand out? The answer lies in brand. Learn how to use CI to build a brand that is truly differentiated.