An Experiment Born from Experience
1. The Need
While running growth for clients, we found manual competitor tracking was slow but essential. The insights were too critical to ignore.
2. The System
Our manual workflow evolved from internal experiments into an automated intelligence engine, refined over years of real B2B projects.
3. The Experiment
We shared our internal system publicly—a trusted solution now used daily by our partners, clients, and us to get an edge.
What’s next
We’re looking for a small group of design partners — sales leaders, GTM marketers, product folks, and founders. If you like testing early, giving direct feedback, and shaping something useful, we’d love to build alongside you.
Drop us a line: cw@mazorda.com
Our philosophy
Experimentation, not theatre
This is our public lab. We build tools because we run into the same operational problems as our clients — and “strategy” alone doesn’t fix them.
The future is fusion
GTM, ops, and product are merging. The advantage goes to teams who can instrument their market, automate the boring parts, and act quickly. Competitor Watch is one small step in that direction.
Built by the humans behind Mazorda 👋
Competitor Watch is built and run by Mazorda — a senior-led, modular B2B GTM & RevOps studio. When we’re not shipping small tools like this, we help teams turn messy demand into a repeatable pipeline.
Want to chat directly? cw@mazorda.com